How to Advertise on This Site
I am often asked about advertising on this site, so, here are the advertising opportunities available on About.com.About is the 6th-largest Web property, with more than 21 million unique users per month (according to web rating service MediaMetrix) with more traffic than Disney, Amazon, eBay, or NBC. About Horse Racing is the largest and oldest horse racing links site (as opposed to an e-commerce site) on the Web, starting in 1994 and moving to About in 1997. About was recently acquired by Primedia, the company behind numerous specialty publications such as Equus, Horse and Rider, Seventeen, and Modern Bride, as well as many other media ventures including the Channel One television network.
With its many available niche advertising possibilities, a custom plan can be put together across these properties to reach any desired demographic.
About Horse Racing reaches horse racing enthusiasts and industry insiders from around the world. These include owners, breeders, trainers, racetrack owners, professional and recreational gamblers, members of the racing press, and casual fans. Advertising campaigns across sites, such as Horse Racing with other Sports Hub sites, Local Sites, and Destination Sites, can reach individual market segments. (For example: Horse Racing, Sports Gambling, Casino Gambling, and Louisville, would reach a wide range of people interested in the Kentucky Derby. Other combinations are available for other destinations or demographics, or you can target advertising to the Horse Racing site alone.)
Advertising Options
There is no cost to be listed in our Subject pages. However, if you are interested in other ways to promote your business on About, take a look at these options:- Sponsored Links: Sprinks is a self-service advertising tool for
professional sites who bid per click to reach high quality, targeted
audiences. Sprinks ads appears on most pages on the Horse Racing Site
(just scroll down the page).
- Advertise on About: About's sales team can create a custom advertising program that will group the right Guide sites and Channels together for your product or service. This will ensure that your message is exposed according to your advertising needs.
About.com has a complete site dedicated to Advertising Issues. You can stop there for a complete description of the various marketing campaigns available to advertisers.
If you have any questions about advertising on this site you can find a list of contacts here plus the main number and ad sales email contacts are below. There are also some press releases and quotes on About.com available in the About Us section of About.com's advertising site.
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About Headquarters 1440 Broadway New York, NY, 10018 212-204-4000 Email: adsales@about-inc.com |
